From the source?

I've had several folks tell me that their favorite bottled water is Aquafina. Fine.

As a family, we've actually stopped purchasing bottled water, as a result of various epiphanies had by E, me or both of us together. And this latest Reuters news story only gives reinforcement to our newish habit of filling reusable Nalgene water bottles (mine shows my support for WNCW, the best music station in the area by a wide margin!), from the tap and adding a few ice cubes on the way out the door. (They clean up quite easily with a little baking soda, if they don't fit in your dishwasher for some reason.)

PepsiCo inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.

According to Corporate Accountability International, a U.S. watchdog group, the world’s No. 2 beverage company will include the words “Public Water Source” on Aquafina labels.

“If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

In 2004, we consumed 26 Billion liters of bottled water in the US, breaking down to roughly 1 eight ounce bottle person per per day in the US. 86% of those bottles end up as garbage or litter. And that suggests 1,204,000,000 bottles end up in the trash (or as litter) EVERY WEEK.

And we're doing that for tap water? That's all but free from the kitchen sink? I think the to epiphany virus needs to start spreading. And fast!